Abey Mokgwatsane: BUILDING SUSTAINABLE BUSINESS

Mokgwatsane’s recipe for success in the world of work is from an executive or leadership point of view. It includes making sure that he adds value to the company through balancing his organizational strategy by managing and measuring every aspect of the organization thoroughly. He strongly believes that empowering employees with knowledge regarding the organisation’s target market, financial and cultural nature, acts in favor of the organization in the long term. An example of this is that once the employer has a better vision of his or her position in the company and understands the organisation’s culture, the employee willingly becomes an ambassador for the company at social occasions as his or her worker morale is boosted. This interdependent approach to viewing the employer and organizational efficiency works wonders for Mokgwatsane’s marketing business. The essence of this marketing firm is that a brand that people want to be associated with is created inside-out. Similarly, if I want other people or organisations to be associated with me, I need to continuously develop and broaden my skills in order to ensure that I am a brand that they can rely on and be proud to be associated with.