Monday, April 28, 2008

Kuseni Dlamini: EMPLOYMENT EQUITY

Mr Dlamini’s words are that we should “think globally and act locally”. His topic was about globalization, continuity and change, beyond faddism, leveraging regionalism, knowledge economy, India and China.

In this globalised world we live in, companies with more diversity outperform those who don’t. That is the reality of the situation. I then wonder why South Africa is behind in the global entertainment industry because we have such a uniquely diverse multi-cultural society. Dlamini then raised an interesting point that the information economy is so vast that the saying “there is nothing new under the sun” prevails. He advised us to rather master the knowledge in “old books” to avoid being compulsive consumerists. The state of being a consumerist is so enslaving for the music industry where most people in South Africa do not know how to create their own ethnic music. Is music not what makes us creative human beings? It seems to me as though the “dumbing down” of South Africans is due to our lack of creating and making our own products-our own music. Why do we need to pay for education? Our ignorance is the cause of our dis-ease! Adding to this, we are the ones that vote for a government that does not deliver on these key necessities. Are we just spectators of globalization- helplessly affected by first world countries? What is our national vision? The rest of the world deserves a significant contribution from us if we want to function in an interdependent relationship with them-not to say that Africa is so bad and the rest of the world is better off without us, but there is always room for improvement in all societies of the world.

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